Top 10 Beauty Brands in the UK You Need to Try in 2025

The UK beauty industry has never looked more radiant than it does in 2025. With a surge in clean beauty, sustainable packaging, and inclusive formulations, beauty lovers have more to explore than ever before. Whether you’re a skincare junkie, a makeup maven, or just someone on the hunt for the next big thing, this list covers the top 10 beauty brands in the UK that are making waves this year. From cult classics to rising stars, these brands are setting the standard for what beauty means in 2025.

What Makes a Beauty Brands Stand Out in 2025?

Consumers in 2025 are more conscious and informed than ever. Here are the qualities today’s beauty lovers are prioritizing:

Clean and sustainable formulations: Brands are ditching harsh chemicals for skin-loving ingredients.
Inclusivity: Shade ranges and marketing that represent all skin tones and types.
Cruelty-free and vegan: Ethical beauty brands is non-negotiable for many UK shoppers.
Transparency and science-backed claims: People want products that work—and proof that they do.
Tech-forward and minimalist: From AI-powered shade matching to multi-use products, efficiency is key.

Top 10 Beauty Brands in the UK to Try in 2025

1. Charlotte Tilbury

A household name in British beauty, Charlotte Tilbury continues to lead the industry with luxurious formulas and red carpet glamour. Bestsellers like the Magic Cream and Airbrush Flawless Finish Powder are cult favourites for a reason.

Why 2025 loves it: The beauty brands new AI-based foundation shade matcher and refillable palettes align with modern beauty trends.

2. The Ordinary

No-frills, science-driven skincare that’s affordable and effective. The Ordinary remains a staple in UK bathrooms, with products like Niacinamide 10% + Zinc 1% continuing to dominate.

Why 2025 loves it: Expanded formulations for sensitive skin and eco-friendly packaging revamp.

3. Byoma

A barrier-repairing skincare brand designed to nourish without irritation. Byoma’s vibrant packaging and gentle, affordable formulas have earned it a strong following.

Why 2025 loves it: Dermatologist-approved, inclusive, and consciously created.

4. REFY

Created by influencer Jess Hunt, REFY has redefined minimalist beauty. Known for its brow sculpt, the brand now includes blush, bronzer, and lip kits.

Why 2025 loves it: Clean, dewy finishes and effortless aesthetics meet Gen Z’s beauty standards.

5. Dr. Sam’s Skincare

Led by dermatologist Dr. Sam Bunting, this brand offers clinical-grade skincare without the jargon. Products like Flawless Cleanser and Nightly Serum are praised for delivering visible results.

Why 2025 loves it: Doctor-backed, no-nonsense skincare that targets real skin issues.

6. Fenty Beauty (UK Market)

Rihanna’s groundbreaking brand continues to lead the way in diversity. Available widely across the UK, Fenty Beauty’s inclusive ranges have become a standard others strive to meet.

Why 2025 loves it: Expanded complexion range and UK-specific limited editions.

7. Elemis

A true British heritage brand, Elemis combines spa luxury with cutting-edge skincare. Bestsellers include the Pro-Collagen Cleansing Balm and Marine Cream.

Why 2025 loves it: Clean, effective, and perfect for self-care lovers seeking results.

8. Beauty Pie

A subscription-based brand offering luxury formulas without the markup. From skincare to candles, it’s a high-end experience for less.

Why 2025 loves it: Transparent pricing, high-performance ingredients, and a growing UK cult following.

9. Glow Hub

Targeted at Gen Z, Glow Hub offers colourful, functional skincare with easy-to-understand routines. Products like the Scar Slayer Wand are social media hits.

Why 2025 loves it: Skin-positive, affordable, and undeniably Instagrammable.

10. Zaamfarm Beauty

Blending nature and tradition, Zaamfarm Beauty is a new player making waves with premium tea-based skincare. Their green tea and Kabul chai-infused products offer antioxidant-rich, calming formulas.

Why 2025 loves it: Proudly UK-based, ethically sourced ingredients, and a fresh approach to holistic beauty. Now available on Nicefind.co.uk.

Where to Buy These Beauty Brands in the UK

You can find these must-have beauty brands at:

Nicefind.co.uk: Your go-to for curated beauty collections, including Zaamfarm Beauty.

Final Thoughts: Embrace UK Beauty in 2025

Whether you’re revamping your skincare routine or looking for a signature lipstick, the UK beauty scene offers something for everyone in 2025. From science-backed skincare to inclusive makeup lines, these beauty brands are at the forefront of innovation, ethics, and effectiveness. Try a few from this list and see what makes them truly stand out.

Bonus: How to Choose the Right Beauty Brand for You

Consider your skin type: Oily, dry, sensitive, or combination?
Check for values: Vegan? Cruelty-free? Sustainable?
Set a budget: Luxury or affordable?
Do your research: Read reviews, check ingredients, and look for transparency.

Need help choosing? Check out product reviews and curated picks at Nicefind.co.uk.