The beauty industry has long been criticized for its lack of inclusivity, often catering to a narrow range of skin tones and leaving many people underrepresented. In 2017, Rihanna revolutionized the makeup world with the launch of Fenty Beauty, a brand that promised inclusivity for everyone, no matter their complexion. With a mission to celebrate diversity and empower people through makeup, Beauty quickly became a global phenomenon.
The Rise of Fenty Beauty
When Rihanna introduced Fenty , the brand launched with 40 foundation shades (now expanded to 50+), instantly setting a new standard for the industry. What made the launch even more impactful was the marketing campaign that featured models of every skin tone—from the fairest to the deepest.
The response was overwhelming: beauty lovers worldwide praised the brand for finally addressing the needs of underrepresented skin tones. Within weeks, Beauty became a bestseller, proving that inclusivity wasn’t just ethical—it was good business.
Inclusivity at the Core
At its heart, Beauty isn’t just another celebrity brand—it’s a movement. The focus on shade diversity wasn’t limited to foundations. The brand extended inclusivity to concealers, powders, bronzers, lipsticks, and even highlighters, ensuring everyone could find products that worked for their complexion.
Marketing campaigns continue to reflect diversity by featuring men, women, and non-binary individuals of all ethnicities. This representation has created a sense of belonging among consumers who often felt ignored by mainstream beauty brands.
Best-Selling Fenty Beauty Products
- Pro Filt’r Soft Matte Longwear Foundation
This foundation became a game-changer with its 50+ shades, delivering long-lasting wear and flawless coverage for oily, dry, and combination skin types.
- Gloss Bomb Universal Lip Luminizer
Known as a universal shade, this lip gloss flatters every skin tone, offering high shine without stickiness.
- Killawatt Freestyle Highlighter
Bold and radiant, these highlighters range from subtle champagne tones to electrifying golds and blues, giving all complexions a striking glow.
- Pro Filt’r Concealer & Setting Powder
With extensive shade ranges, these products ensure that coverage and setting options match every complexion perfectly.
Why Fenty Beauty Stands Out
Fenty goes beyond being a celebrity brand. Here’s why it continues to stand out:
- Diversity & Representation – The brand celebrates people of all backgrounds, ages, and genders.
- Quality Formulas – Long-wear, lightweight, and high-performance products that work in real life.
- Cruelty-Free – All products are cruelty-free, appealing to conscious consumers.
- Strong Social Media Presence – Rihanna and her team leverage social media to connect directly with fans and showcase real-life users of the products.
Customer Reviews & Global Recognition
Consumers rave about Fenty wide shade ranges, creamy formulas, and inclusive campaigns. The brand has earned multiple awards, including Time’s Invention of the Year in 2017, cementing its status as a beauty game-changer.
Perhaps the biggest achievement of Fenty is how it inspired other major brands to expand their shade ranges. Before Fenty, it was common for brands to offer fewer than 20 foundation shades. Now, inclusivity has become an industry standard.
Fenty Beauty vs. Other Brands
Before deeper skin tones were often left with limited or poorly formulated shade options. After Fenty’s success, many brands scrambled to increase their inclusivity. However, while competitors expanded their shade ranges, Fenty remains the pioneer, consistently innovating with new formulas and campaigns centered around real diversity.
Tips for Choosing Fenty Beauty Products
- Find Your Perfect Shade – Use Fenty’s online shade-matching tools or visit stores to test before buying.
- Start with the Essentials – Beginners should try the Pro Filt’r Foundation, Gloss Bomb, and Killawatt Highlighter for an easy introduction.
- Experiment with Color – Don’t be afraid to try bold highlighters or lip paints—Fenty is all about self-expression.
FAQs
1. What makes Fenty different from other makeup brands?
Fenty stands out for its commitment to inclusivity, offering over 50 foundation shades and a wide range of products designed to suit every skin tone.
2. Who created Beauty?
Fenty was founded by Rihanna in 2017, with the mission to make makeup accessible and inclusive for all.
3. Is Fenty Beauty cruelty-free?
Yes, Fenty is 100% cruelty-free, meaning no products are tested on animals.
4. Does Fenty Beauty have vegan products?
While Fenty is cruelty-free, not all products are vegan. However, many items in the collection are made with vegan-friendly formulas.
5. How many foundation shades does Fenty offer?
The brand’s Pro Filt’r Foundation comes in 50+ shades, making it one of the most inclusive foundation ranges available.
6. Where can I buy Fenty products?
Fenty products are available on the official website, Sephora, Harvey Nichols, and select global retailers.
7. Is Fenty good for sensitive skin?
Many users with sensitive skin have had positive experiences. Most products are dermatologically tested, but it’s always best to check ingredients for personal sensitivities.
8. What are the best-selling Fenty products?
Some fan favorites include the Pro Filt’r Foundation, Gloss Bomb, Killawatt Highlighter, and Stunna Lip Paint.
9. Does Fenty Beauty ship internationally?
Yes, Fenty ships to multiple countries, making it accessible to a global audience.
10. What skin types work best with Beauty foundation?
Fenty foundations come in matte and hydrating formulas, making them suitable for oily, dry, and combination skin types.
Conclusion
Fenty is more than a makeup brand—it’s a cultural shift in the beauty industry. By prioritizing inclusivity, diversity, and high-quality products, Rihanna created a brand that empowers people worldwide to embrace their individuality. For anyone searching for makeup that truly represents every skin tone, Fenty Beauty is the ultimate choice.
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